point Z http://zeitman.posterous.com Top brands are on a journey from point A to, well, you know... posterous.com Thu, 04 Jun 2009 10:04:04 -0700 Mugging the camera for McGraw http://zeitman.posterous.com/mugging-the-camera-for-mcgraw http://zeitman.posterous.com/mugging-the-camera-for-mcgraw

Team did a great job at the photo shoot in SF for McGraw Insurance.

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]]> http://files.posterous.com/user_profile_pics/49944/prodthumbs-1.jpeg http://posterous.com/people/fblcLDYfw David Zeitman point Z David Zeitman Tue, 25 Nov 2008 12:07:00 -0800 Now that's an 'official Mom' http://zeitman.posterous.com/now-thats-an-official-mom http://zeitman.posterous.com/now-thats-an-official-mom
Inspiration for the Motrin re-launch. Relieves the aches and pains of air guitar...

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]]> http://files.posterous.com/user_profile_pics/49944/prodthumbs-1.jpeg http://posterous.com/people/fblcLDYfw David Zeitman point Z David Zeitman Tue, 25 Nov 2008 10:09:04 -0800 Lack of 'brand backbone' pains Motrin http://zeitman.posterous.com/lack-of-brand-backbone-pains-m http://zeitman.posterous.com/lack-of-brand-backbone-pains-m
Jack Neff's Ad Age post puts Motrin-gate in perspective. Particularly interested in this clip:

These days, everybody owns a brand. Individual voices and opinions count more than ever. 
But companies can't be so quick to cave to the latest focus group or mob of bloggers.  

Someone must have a plan; someone must be tending the light at the end of the brand tunnel. 

Motrin-gate revealed more than a handful of poor creative executions. In the end, it exposed 
an absence of 'brand backbone.' And this is perhaps the most damaging outcome of the debacle. 

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]]> http://files.posterous.com/user_profile_pics/49944/prodthumbs-1.jpeg http://posterous.com/people/fblcLDYfw David Zeitman point Z David Zeitman Thu, 20 Nov 2008 14:36:00 -0800 A reminder to us all http://zeitman.posterous.com/act-sign-a-reminder-to-us-all-0 http://zeitman.posterous.com/act-sign-a-reminder-to-us-all-0

Sent from my iPhone

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]]> http://files.posterous.com/user_profile_pics/49944/prodthumbs-1.jpeg http://posterous.com/people/fblcLDYfw David Zeitman point Z David Zeitman Sat, 28 Jun 2008 23:46:00 -0700 Keif is the coolest. Merely a reminder.. http://zeitman.posterous.com/pic-of-rough-keif http://zeitman.posterous.com/pic-of-rough-keif


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]]> http://files.posterous.com/user_profile_pics/49944/prodthumbs-1.jpeg http://posterous.com/people/fblcLDYfw David Zeitman point Z David Zeitman